Technical architecture relates to more SEO related labeling such as crawlabilty, indexation, canonicalization, and robots exclusion. To compete successfully in today's new media landscape, simply having an optimized website isn't enough.
Before you take any leaps of exclusion or canonicalization you have to review organic landing pages in your analytical profile. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page...
Canonicalization: Force the www or non-www Version of Your URL It can be installed, up and running in a matter of minutes. However, out of the box, WordPress is not as SEO friendly as you'd think. This guide will show you the necessary steps to...
Canonicalization Many small business websites don’t handle canonicalization well, and end up generating duplicate pages. They also often come with a price tag that many small to medium sized businesses can’t afford.
Assess Canonicalization of Your Domain While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes there are quick tasks that can turn the needle. Over the years, I have heard many times from...
Mainly, what Google says webmasters can learn from this graph is whether Google is indexing your content or having trouble doing so, and if you have a technical issue due to canonicalization, duplicate content, automatically generated pages, or...
In their blog post announcing the change, Google offers a number of actions webmasters can take to prevent/correct duplicate content, canonicalization, server configuration, and hacking issues. A post on Google’s Webmaster Central Blog offers...
Canonicalization Sorting out canonicalization of URLs from the start is another must – you don't want Google to see duplicate content on your site even for an instant, or it'll be reminding you of it through Webmaster Tools for evermore.
The reason behind this is simple: adCenter doesn’t perform canonicalization (i.e.it doesn’t map plurals, synonyms and misspellings as being the same), which means you need to specify each keyword variation specifically.
Information from Google Webmaster Tools: Error handling, auto canonicalization, and backlink reporting give many insights in the ranking factors used by Google. Performing tests on search engine algorithms can help you stay current on what the...
However, even with strong canonicalization of item-level URLs, problems can surface. Every large site struggles with canonicalization, even Apple. However, and almost without exception, there is opportunity to improve product-level canonicalization...
Domain canonicalization”: Very Googly indeed! But how? Traditionally, marketing-IT relationships are tumultuous, with both having differing viewpoints on how things should get done. Sometimes it even feels that marketers and IT folks operate on...
Which product to promote when multiple products match a query (a.k.a.canonicalization/unification) The essential point in the article was that advertisers won’t rely on keyword/bid/match type combinations to target searchers.
The self-help documentation and videos include information on link building, controlling your site in Bing's index, Canonicalization, redirects and even the new rich snippets implementation at the newly launched partnership site schema.org .
Canonicalization: If content is being syndicated, or is sourced from elsewhere, or if it has significant duplication on-site or off, tactics should be put in place to send strong canonical signals. On one hand, it has devastated many web-based...
Ask: What is cross-domain canonicalization? For many companies, hiring an SEO is diving into the dreaded realm of information "you don't know you don't know. In the search world, there are few more expensive and time wasting efforts than hiring a...
Cross Domain Canonicalization If you're republishing across multiple sites that you own, you can also use cross domain canonicalization (which will only work for Google). One solution is to push it out to a bigger audience on another more widely...
Handle canonicalization issues In my years in the search engine optimization (SEO) industry, I've heard so many tales of web design firms that claim to do SEO. Or, there are stories about programmers/IT folks who tell their superiors, "I've got SEO...
The search community is consumed by complex (or at least complex sounding) problems and solutions that are also relatively low impact (e.g.canonicalization tags and XML sitemaps). Too often, however, SEO is underfunded.
URL Structure, Consistency and Canonicalization: Are the URLs structured well, and devoid of session IDs and tracking parameters? Every day over the next two weeks, we'll repost the most popular columns of the year, starting at No.and counting down...
