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  1. Nuances of Spanish Language Search Marketing

    With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. A canonical tag will make multiple pages considered as one page to the...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Sending PPC traffic to organic canonical pages can only increase the possibilities of linking and social sharing, assuming the organic page converts well. Step 3: Form SEO Strategy Google has forced SEO professionals to look at what pages are...

  3. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    All of the product pages suddenly included rel=canonical that pointed to the internal search results. Providing the wrong rel=canonical strategy could send all sorts of bad signals to the engines, and could destroy rankings and organic search traffic.

  4. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    For example, if an ecommerce site has products cross-categorized in both brand and activity sections, and they have end-state URLs that are being referenced by canonical tags elsewhere, you'll want to ensure the actual canonical parent category is...