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  1. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Sending PPC traffic to organic canonical pages can only increase the possibilities of linking and social sharing, assuming the organic page converts well. Step 3: Form SEO Strategy Google has forced SEO professionals to look at what pages are...

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    All of the product pages suddenly included rel=canonical that pointed to the internal search results. Providing the wrong rel=canonical strategy could send all sorts of bad signals to the engines, and could destroy rankings and organic search traffic.

  3. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    For example, if an ecommerce site has products cross-categorized in both brand and activity sections, and they have end-state URLs that are being referenced by canonical tags elsewhere, you'll want to ensure the actual canonical parent category is...