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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check for duplicate meta tags, duplicate content on pages, incorrect canonical tags, or possible accidental duplicate content as a result of URL issues.minutes A few simple mini-deep dives at specific times throughout the year can dramatically...

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Simply scroll down the editable blog post and click on the Advanced options where you'll see the canonical link field for input of the blog URL. However, if you're not sure if the syndicated blog network will link to your original article then...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use rel="alternate" on desktop pages to point Googlebot to mobile pages and rel="canonical" to close the loop from mobile pages back to desktop. The amount of information streaming in about mobile search every day can easily become overwhelming.

  4. Nuances of Spanish Language Search Marketing

    With that said, if you're going to use the same URL for your site, you will want to avoid duplicate content issues by making sure your HREFLANG and canonical tags are in order. A canonical tag will make multiple pages considered as one page to the...

  5. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  6. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Then you can gather data en masse, like header response codes, title tags, metadata, file size, canonical data, meta robots directives, etc. And I totally get it. It's frustrating, scary, and an all-around horrible thing to happen to a website and...

  7. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    You can help our algorithms understand your pages better by following these recommendations: use schema.org article markup, provide authorship markup, rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes...