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  1. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    As Jonathan Mildenhall, VP of Global Advertising Strategy at Coca-Cola, said at the recent Cannes Lions International Festival of Creativity, “data will become the new soil in which our ideas will grow, and data whisperers will become the new...

  2. Ballmer Sees Traditional Media As Dead Men Walking

    Speaking at the Cannes Lions International Advertising Festival, Ballmer said the global advertising economy is moving to the digital space and that traditional media that does not move to the opportunities will be left behind, the UK Guardian...

  3. Daily SearchCast, June 21, 2006: Can Search Build Brands?; Microsoft Execs Surprise Departure; What Search Engine Do Those At Search Engines Use & More!

    Cannes Lions Advertising Festival covers what we've seen before, traditional ad buyers worried that search is going to rob their budgets while search engines planning to do that theft try to distract with a "search is a brand thing" message.