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  1. 4 Critical Elements of a Successful Content Marketing Team

    Understanding how to recruit the right people, bound their job descriptions, and recognize these traits in the endless stream of candidates will make or break your efforts. As agencies move to specialize in content marketing and companies launch...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The paid media that works best today is targeted at specific users who look and act in ways that make them strong candidates for the products or services that a brand has to offer. At the dawn of Web 2.0 a couple of years after the collapse of the...

  3. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    A small business owner will receive hundreds of highly qualified candidates in a short time. Within 48 hours of posting my recruitment ad for a marketing assistant on LinkedIn, I received over 100 resumes and had to close my ad because there were...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    Don't provide the plan in advance – you want to see how candidates think on their feet, without outside help. Lots of time. But it has the potential to really build your business and brand. If your waking hours are needed elsewhere and you don't...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Not only do I want to uncover relevant terms with commercial intent, but I'm also mindful of terms and phrases that are great candidates for linkable assets. When it comes to linkable assets, marketers often have a single objective: build as many...

  6. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Even prior to the commencement of Pope Benedict XVI's papacy, one of the Cardinals used Google to search for more about the candidates, so the Vatican is no stranger, nor are its counterparts. Cardinal Peter Turkson, who was involved in the vote...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Weigh factors and score all tactics to identify and compare top candidates. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content...

  8. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    In 2004, Copernicus was the inspiration of an April Fool’s Day joke from Google, which announced it was interviewing candidates for engineering positions at the Copernicus Center, a lunar hosting and research center, set to open in the spring of...

  9. As Goes Paid Search, So Goes the Election?

    In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...