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  1. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    Even prior to the commencement of Pope Benedict XVI's papacy, one of the Cardinals used Google to search for more about the candidates, so the Vatican is no stranger, nor are its counterparts. Cardinal Peter Turkson, who was involved in the vote...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Weigh factors and score all tactics to identify and compare top candidates. Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content...

  3. Nicolaus Copernicus Animated Google Doodle Models Heliocentric Solar System

    In 2004, Copernicus was the inspiration of an April Fool’s Day joke from Google, which announced it was interviewing candidates for engineering positions at the Copernicus Center, a lunar hosting and research center, set to open in the spring of...

  4. As Goes Paid Search, So Goes the Election?

    In the wake of last month’s presidential election, we’ve heard plenty of explanatory theories and analysis dissecting every aspect of the contest, from the varying accuracy of the pre-election polls to shifting demographics and the candidates...

  5. Twitter Year in Review: Top People, Trends & Events of 2012

    In politics, #tcot (Top Conservatives on Twitter) and #teaparty showcased the public’s interest in discussing candidates and their activities. President Obama’s tweet, “Four more years,” was Twitter’s Golden Tweet of 2012, earning more retweets...

  6. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Even better, Bing is offering a look into how people feel about the candidates and specific issues, based on their social sentiment analysis. The Twitter Political Index also measures the sentiment around the two presidential candidates, based on...

  7. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Public Interest in Websites of the Presidential Candidates Two candidates will enter the hypothetical “ring” and contend in an attempt to impress us with their keen ability to run the country. In actuality there are more than two candidates, but at...

  8. Obama Beats Romney Early in Digital Marketing Race

    As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages cast enormous influence on the defining narratives of an election and can...