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  1. Social Customer Service Secrets to Avoid Negative Search Results

    When the Four Seasons recently opened in Orlando, they had a job fair and tracked how many times a candidate smiled during an interview. Search results beware and be aware, customer service is part two of the social media revolution.

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want their brand of snake oil. Once you've heard an expert describe how they have derived...

  3. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    In this alternative, in response to a search query, if two candidate result documents belong to the same cluster and if the two candidate result documents match the query equally well, only the one deemed more likely to be relevant (e.g.by virtue...

  4. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Just go down the list and click on the “bucket” icon every time you see a viable candidate. Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha tool (now version 0.3).

  5. Future of Paid Search: Think Target Audiences, Not Just Keywords

    A job candidate might be preparing for an interview. Keywords are awesome. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific term (or offshoot/variant of...

  6. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    Before hiring this person, I had literally gone every route you could imagine in an attempt to find the ideal candidate. If you're a small business owner or CEO of a growing company and require great talent, look no further than the LinkedIn...

  7. 12 Questions to Separate Social Media Experts From Pretenders

    How well does this candidate understand, and work with, the various threads of conversation? How has this candidate led a team, or been a major contributor to one? Ask the candidate to name the graphics programs he/she is proficient in, and to rate...

  8. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    Poster Boy: NYC Mayoral Candidate Anthony Weiner Talk about reputation management: New York City mayoral candidate Anthony Weiner resigned from Congress in 2011, following a sexting scandal involving women he met online and inappropriate photos.

  9. 10 Vital Steps to Building Social Influence

    Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two presidential elections. Influence is a powerful word, permanently ingrained into the digital landscape in...

  10. As Goes Paid Search, So Goes the Election?

    Generally speaking, the paid search efforts in support of the Republican ticket were more splintered than those in support of the Democratic nominee as 18 pro-Romney sites plus the Republican candidate’s official campaign site sponsored ads on...