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  1. 10 Vital Steps to Building Social Influence

    Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two presidential elections. Influence is a powerful word, permanently ingrained into the digital landscape in...

  2. As Goes Paid Search, So Goes the Election?

    Generally speaking, the paid search efforts in support of the Republican ticket were more splintered than those in support of the Democratic nominee as 18 pro-Romney sites plus the Republican candidate’s official campaign site sponsored ads on...

  3. How to do Awesome SEO Keyword Research for a Standard Website

    Brand websites are a good candidate for this kind of keyword research. Note: This article is part of a series. To understand this piece I recommend you read part 1, which can be found here. Here's a downloadable Excel template to help you execute...

  4. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    In the program announcement, YouTube News Whether you’re vlogging about which candidate you support, capturing footage of the long line at your polling place, or encouraging your friends to get out of the house and go vote, we’re inviting you to...

  5. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Take note: The Stupidity section in this graph refers to the rough misspellings of candidate names, and insignificant requests such as “shirtless romney. This could be due to the fact that people who search for “Mitt Romney” are mainly his...

  6. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    The optimized press release is still a good candidate for online marketing, but the peace, love, and SEO days are over on Google. It was more than dating. It was a hardcore relationship that was sometimes viewed as abusive by the search engines.

  7. Marissa Mayer Brings Hope to Yahoo

    One Yahoo was inspired to create a “Hope” poster reminiscent of the iconic Shepard Fairey posters created during the 2008 presidential campaign for candidate Barack Obama. Marissa Mayer’s arrival as Yahoo’s new CEO has Yahoos hopeful.

  8. Obama Beats Romney Early in Digital Marketing Race

    Search Activity as a Proxy for Candidate Interest? Search volume can be a good starting point for gauging the public’s appetite for information on a new contending candidate – in this case, Romney. People who search on a candidate’s name just may...

  9. Funny Flirting with Siri; The Apple of My iPhone

    So, hopefully now you can see why Siri was a good candidate for wooing. Not being in possession of an iPhone 4S myself, I have been borrowing one from the Incisive US HR Co-ordinator, Matt Cohen. Ordinarily, it is extremely annoying when someone...

  10. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Seems Republican presidential candidate Rick Santorum was paying attention, as he’s the most recent to publicly scold Google. Google officially became a teenager today. The search engine that became synonymous with search and the “don’t be evil...