Whuffie Factor. A couple of attendees mentioned the "Canadian focus" of the conference or the new information on the "Canadian landscape. We conducted more than half a dozen video interviews with attendees at SES Toronto 2009 -- to get feedback on...
Hunt, the author of The Whuffie Factor, discusses the key principles of Whuffie, or how you go about generating brand for yourself by citing a fictional example of a "green" shampoo. On YouTube, you could find a video interview by Byron Gordon of...
For example, the opening keynote on June 8, 2009, will be given by Tara Hunt, the co-founder and chief marketing officer of Citizen Agency and author of "The Whuffie Factor: Using the Power of Social Networks to Build Your Business.
