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  1. Google Forfeiture: Government Splits $500 Million

    Five agencies that participated in the investigation of Google for distributing paid search ads for Canadian pharmacies that illegally shipping drugs into the U.S.will split $230 million of the $500 million Google forfeited to avoid prosecution by...

  2. Meet Canadian Search and Social Media Experts at SES Toronto

    We know that our Canadian friends have many of the same social media and search marketing challenges and opportunities that we have in the U.S.but there are slight twists and variations,” said Matt McGowan, Managing Director of Americas for...

  3. Canadians Asked Politely to Put Their Town on the Map with Bing Photo Contest

    As the fictional Canadian brothers, Bob and Doug McKenzie, might say, "Hosers. Or, as Jed Schneiderman, Director of Marketing, Bing.ca, actually said in a press release, "With this contest we want Canadians to kick their hometown spirit into high...

  4. PRWeek/PR Newswire Media Survey Finds Digital Divide Between Journalists and Bloggers

    In cooperation with CNW Group, the survey also included Canadian media and professionals. In contrast, the standard pitch to a US or Canadian journalist rarely leads to coverage, with 66 percent pegging the success rate at 0-20 percent.

  5. Are Competitors Clicking on Your PPC Ads?

    She's been marketing online for almost a decade and has generated significant results for small and enterprise organizations, including TD Canada Trust, Petro-Canada, and The Canadian Press. Almost all advertisers who run PPC campaigns have had the...

  6. SES Toronto Adds Copywriting, Landing Page and Twitter Sessions

    For example, Google received 80.2 percent of all Canadian searches conducted in the 12 weeks ending April 25, 2009, according to Hitwise. In a press release distributed this morning, Goodman says, "Although most of the conference agenda was set...

  7. Search Headlines & Links: April 9, 2008

    Why search engine marketers should attend SES Toronto 2008Search engine marketers on both sides of the Canadian – American border should attend Search Engine Strategies Toronto, which is being held at Metro Toronto Convention Centre June 17-18, 2008.

  8. Stop Press: Google News Edges Past Yahoo News in UK

    Then, on August 31, 2007, Google News launched a new feature to help users "quickly and easily find original stories from news publishers – including stories from some of the top news agencies in the world, such as the Associated Press, Agence...

  9. SME Brand Strategy: SEM Tactics, Tips, and Tricks - Part 2

    Of course, now Webkinz is far from a small business, but back in 1950, it started out that way for Ganz, the Canadian plush toy manufacturer now run by the founder's grandson. That means using a great keyword phrase and your brand in the title of...

  10. Was Google's AP announcement a PR disaster?

    On the Friday before the long Labor Day weekend, Google announced that it would start hosting material produced by The Associated Press (AP), The Canadian Press (CP), The Press Association (PA) in the UK, and Agence France-Presse (AFP) on Google...