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  1. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Add to this content 'Pandas', link spam 'Penguins', and now entity-based 'Hummingbirds'. We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance, share of voice, and...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission, which is purportedly to provide the most relevant results to users. Comment spam. Google’s most recent Penguin update has caused a storm of...