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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do, and so if you're affected by one algorithm do you call it penalty, and if you're affected by another algorithm do not call it a penalty, is a pretty...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But I've also tried to be clear that I believe Google has the right to defend our search results from low-quality or spam results in our opinion. So any webmaster can choose to ignore Google's guidelines, but they will have to face the consequences...

  3. Rap Genius No SEO Genius: Lyric Site Fails to Recover Traffic After Google Penalty

    Marbach's blog post was then posted to Hacker News where it caught the attention of none other than Matt Cutts from Google's web spam team. Obviously, this won't sit well with their competitors, and it doesn't sit well with many SEO professionals...

  4. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    As Google's approach to search and spam control evolved, a great many things changed. And of course, Google spokespeople repeatedly voiced terms like quality and naturalin an effort to break us of the habit of wooing their algorithms instead of our...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial higher. Spam networks are still on Google’s radar and they are still bringing them down and taking action against them.

  6. FTC Giving Native Advertising a Closer Look

    SEO professionals probably know native advertising best as advertorials, something that Matt Cutts, the head of Google's spam-fighting team, has discussed recently because it violates Google's webmaster guidelines, particularly when it isn't...