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  1. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    If you're not aligned with those goals, if you're trying to do fly by night, churn and burn, black hat, spam, stuff that only lasts for a couple of weeks before we catch it, you're always going to be working in opposition to the algorithms, and...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The site owner hadn’t appreciated how profoundly these spam tactics went against Google’s mission, which is purportedly to provide the most relevant results to users. Comment spam. Your greatest sources of natural links will come from engaged...