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  1. Pick Up on Current Events for Link Building

    Elections come in many forms and at least once every four years they get an extreme amount on attention. Even when incidents become predictable only few campaigns come prepared. Giving your website an active role in current events is a lot more...

  2. 10 Vital Steps to Building Social Influence

    Many believed it was President Obama’s popularity that enabled him to win two presidential elections. Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped the candidate win two...

  3. The Dangers of a One-Dimensional Link Building Plan

    Just as we don't want votes to be purchased in political elections because it would bias the results, purchased links bias the search algorithms. Perhaps you're considering a wide range of campaigns. Search engines have been continuously evolving...

  4. Search & Social Media in the Dutch Elections, Part 1: Twitter

    The U.K.elections were never as digital as this year. We've seen quite a few articles on Search Engine Watch already about the use of search and social media in the U.K.and U.S.politics (see "Elections & Social Media" box for some of the coverage).

  5. UK Election 2010: Lessons Learned from Watching First Social Media Battle of Britain

    Top 10 Moments from the British Elections (time.com) In other words, Facebook and Twitter won't win elections -- by themselves. British Elections to be Fought on YouTube, Facebook, Blogs, and Twitter (searchenginewatch.com)

  6. UK Election 2010: What's So Bad About a Hung Parliament?

    British Elections 2010: It's a Three Horse Race (searchenginewatch.com) Thanks to practices borrowed from American presidential campaigns, a two-party race has become a three-party affair and instead of choosing a stodgy party, as they are...

  7. UK Election 2010: Britain's First 'Social Media Election'

    But the British elections -- which are expected to be held on May 6 -- will be fought on Facebook, Twitter, YouTube, and blogs. Pack said this is because there is less money spent in political elections in the U.K.both because the country has lower...