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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). For a recent GDN campaign we wanted to target parents...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. The #SOTU campaign is a master class in digital media campaign management, and this was one of the...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    I've visited the Churchill War Rooms in London and always thought that was the right kind of setting to wage a "marketing campaign. For brands that want to keep up with the speed of culture in the 21st century, operating a creative newsroom is one...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and created the impressive...

  5. Sponsored Article: Online Video Advertising - Entering Our Teenage Years

    Enter Nielsen’s Online Campaign Ratings (OCR), comScore’s Validated Campaign Essentials (vCE), and Vindico’s advanced reporting (OpenPixel). For more than 60 years, television has allowed advertisers to speak to a broad audience, estimating where...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).