Over the years, the digital ad industry has had the ability to tie campaign exposure to in-store sales through the use of anonymized database matching between online panels and household-level sales databases (e.g.supermarket loyalty cards).
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google Wallet shares the information needed to process transactions and maintain accounts, and this is clearly stated in the Google Wallet Privacy Notice.
Campaign specific calls to action. You don't take a screen capture of a banner ad and email it to your friends. Ninety-five percent of all the conversations about TV shows is happening on twitter. It's basically a commentary that happens on your...
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. After watching hours of TV, the last thing you'd...
Here are three reasons why you shouldn't stop running a paid search campaign. This leads to an incredibly complex paid search campaign that has historically led to some pretty poor paid search ads. You must run effective and scalable campaigns in...
Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs.
When McDonald’s set out to promote the livelihood of American farmer’s with their “Meet the Farmers” campaign, they didn’t stop to consider the potential dangers of using the somewhat ambiguous hashtag #McDstories.
Breaking the actual link earning process down is a really useful way of structuring the idea creation process behind any campaign as it forces the mind to reverse the "problem" you are attempting to overcome.
SafeAuto held an open casting call to find the stars of its next ad campaign. This has helped measure the effectiveness of the different spots in a campaign. GJ: How has putting all of your commercials on YouTube and using YouTube Analytics to...
To help you organize the metrics that matter most to your campaign, AdWords for video has introducing the Column Sets feature which groups relevant metrics by marketing objective. Just select the Campaign tab and click “Map View” to generate a...
This multimedia marketing campaign run by Microsoft includes TV spots, print ads, and a new website, Scroogled.com. In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google campaign telling holiday shoppers they were being...
While the passive viewing figures of the Super Bowl on network TV look impressive at first glance, the real meat of the campaign response happens online, where conversations and social sharing turn the spark of popularity into an online phenomenon.
In February, Parisian ad agency Buzzman launched "The Last Greeting Card Ever" - a hilarious case study-style take on the Mayan Prophecy as a 5,000-year long marketing campaign. When you're writing your campaign press release, be sure to include...
How to Launch an Ad Campaign on YouTube for the Holidays The team also launched their 2012 campaign to coincide with the tax refund period, offering buyers a deal to double their refund. In addition, their TrueView in-stream campaign had a cost-per...
A simple ROI analysis can help you determine the right approach that maps back to your campaign success metrics. Thinking about the implications of any external marketing factor, and its impact to your paid search campaign can’t be understated as...
Reporting that’s compatible with TV campaign measurement, such as overnight reporting of audience demographics, and integrated with comScore’s new multi-platform audience data that includes TV. ComScore has introduced validated Campaign Essentials...
Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...
This means that they could be justifying overspending on other aspects of your campaign. With text ads, you have complete transparency on keywords you are bidding on, allowing you to create a targeted campaign.
