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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. Develop a micro plan:Develop a brand plan that includes a column on a high-profile publication like Forbes, regular quotes in...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Everyone agreed, and they spent the next hour talking about ways to promote and market the campaign. The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and last Wednesday on TV. The #SOTU campaign is a master class in digital media campaign management, and this was one of the...

  5. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    I've visited the Churchill War Rooms in London and always thought that was the right kind of setting to wage a "marketing campaign. For brands that want to keep up with the speed of culture in the 21st century, operating a creative newsroom is one...

  6. Conquering Content Marketing in 5 Steps: It All Starts With a Plan

    Next time, in "Conquering Content Marketing, Step 2: The Content (and Plot) Develops": Lisa tells Don about her amazing content marketing campaign. Maybe even create some news that could get picked up by the TV outlets.

  7. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and targeting functionality, launched TV ad targeting and created the impressive...