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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. New campaign testing capabilities allow creation of draft campaigns to...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but...

  4. PPC Management Operations: The Ultimate Guide

    Sometimes campaign settings "mysteriously" change. View this at the campaign level down to the ad group and keyword level. Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of...

  5. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Visit the campaignSettings’ tab to optimize for your business. With every campaign I have enhanced, the recommended bid adjustment from Google was correct only one time. Andrew Goodman (@andrew_goodman), Founder but, say, a domestic US campaign...