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Campaign Settings

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  1. 5 AdWords Optimization Checkpoints You May Be Missing

    Ad rotation is in setting under advanced settings, ad delivery at the campaign level, and applies to all ads in that campaign. Negative keywords can be added at the ad group level, campaign level directly, or via shared lists at the campaign level.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. You can either combine local with your current shopping campaigns or create a local-only campaign. Here you can select whether you want your...

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of visitors who are not your prospects. The AdWords default settings are all about getting you the most impressions...

  4. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...