SEO News

Campaign Scroogled

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  1. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    Scroogled, Part III Though it seemed like Microsoft might be saying goodbye to its negative campaigning via Scroogled last month, as promised, Scroogled is back. Now Microsoft has posted a scathing blog post, "Don't Get Scroogled by Google's App...

  2. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's the Scroogled campaign that paints Google as the creepy guy who stalks you with binoculars and sifts through your underwear...

  3. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Some may even say merchants are getting Scroogled with the new Google Shopping setup. Under the All online campaigns tab, select + New campaign: Select a Product listing ads, and name your campaign: You can set you bids, budget and select an...

  4. Is Google Trust Being Scroogled?

    Microsoft this week, during the holiday season, increased the public pressure on Google with its “Scroogledcampaign. The group put out its remedies "to resolve the harms that result from Google’s anti-competitive search and business practices...

  5. Don't Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign

    The campaign is called “Don't Get Scroogled,” complete with a video and its own website, scroogled.com. Citing consumer trust, one of Bing's goals of the Don't Get Scroogled campaign is to call on Google to stop this paid inclusion practice.