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  1. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    For the first time ever, three ads launched within the same month made it on to the top 20 most shared ads chart of all time – Dove’s "Real Beauty Sketches", Evian’s "Baby s "Ship My Pants". CPG/FMCG’s performance in Q2 was fuelled by two ads, Dove...

  2. 5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

    The beauty of commissioning content for other other websites is that it will naturally generate links to your own site. However, the real value is when the campaign generates link equity in and of itself, distributed between all the collaborators.