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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I highly recommend doing this for anyone involved in marketing and especially the organization's executives. Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition...

  2. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    More importantly, what decisions have you been able to drive in your organization as a result of this segmentation? The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    However, getting others throughout the organization to become more comfortable in accessing or leveraging insights gained from Google Analytics may be more difficult. In becoming more robust, it is also more complex and likely to be a barrier to...

  4. As Goes Paid Search, So Goes the Election?

    The 23 keyword terms sponsored by barackobama.com that gained the most impressions pre-election included both Barack and Michelle’s names (and Bill Clinton’s) as well as several topical issues of importance to Obama’s supporters (Obamacare...

  5. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    Depending on clients or the type of organization our goals could be lead generation, sales, traffic or any number of onsite activities designed to engage the customer. Once your campaign data is appended with your key customer attributes, you can...

  6. LinkedIn Advertising Tips For Beginners

    Every organization seems to have a different naming system for the same role so while you're searching for various positions be open to trying similar roles. That said, that ease can easily lead to misteps and result in your campaigns not running...