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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of...

  3. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. Introduced today, AdMax Local is a fully automated...

  4. Measuring Content Success: 2013’s Key Data Challenge

    Measuring social value is one of the most challenging parts of the ROI mix and quite often businesses default to simplistic audience size metrics to try and understand it. Before building your organic segments in Google Analytics or setting up your...

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    But the importance of SEO in the digital marketing mix remains unchanged and unchallenged. SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing...

  6. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    We have found that the most successful paid search campaigns have woven an element of multivariate landing page testing into the mix to fine-tune the messaging and content that most effectively motivates consumers to take action,” Gaylord said.

  7. How to Quantify Brand or Engagement Marketing With Paid Search

    This also opens the door to attribution by showing you how each channel works to draw in new and/or active users in much the same way attribution helps the direct response marketer make the right media mix decisions to increase overall sales.

  8. Actionable Media Attribution and Analytics for Search Marketers

    High level funnel analysis to support media mix decisions and understand assisting interactions between different types of media. Attribution modeling and analytics can be vital to the success of a marketing campaign, but only if the attribution...