SEO News

Campaign Managers

RSS
  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance. This is why PPC managers have to continually sharpen their analytical focus: to see through the noise to find legitimate...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved not only NASA's Public Affairs Office but also top NASA managers and even astronauts said Andrew...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. There are a few factors that may cause unqualified traffic, such as mobile...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said he created the tool to answer key questions PPC managers have, like, How am I doing? Kim said PPC managers across the board use the AdWords Grader, including agencies. In a demo of the tool, Kim showed an instance where 54 percent of the...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. It's up to you super-smart SEM managers to take the challenge of mobile (and it is challenging) and make it in an awesome opportunity!

  6. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    A successfully executed joint venture will have both the social media managers and the SEO managers greatly benefitting in areas such as outreach and promotion, content creation, brand management and goal tracking, which essentially translates to...

  7. Attention Digital Marketing Director: Read This for Your Social Media Success

    Too often social media is handed off to digital marketing directors or marketing managers who are just too busy to focus on creating and managing an optimal social media brand experience. You will also want to make sure that your social media...