SEM managers will be able to log into their accounts run one single report and know what campaigns and ad groups need to be focused on. This report can also be super helpful to those accounts which have multiple SEM managers touching them.
Some PPC managers will do this as exact search queries they find, or as themes of terms they find or both. Negative keywords can be applied at the ad group or campaign level. Keywords connect a searcher's search terms to relevant ads created in...
Her company's testing has shown that the auto-bid management system in Facebook tends to be a fairly reasonable way to manage bids when marketing managers don't have the time to manage bids manually, she said.
Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so much data surrounding each touch point and flowing in every millisecond of the day – too many campaign managers try to keep up by optimizing campaigns...
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. These bid algorithms offer significant improvement and a wide variety of...
Consider these five new features that will have advertisers and PPC managers excited about the progress. I can see a great application of this being to easily add geo or purchase modifiers to a campaign.
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). To that end, SEM managers tend to have more experience working in bidded marketplaces than SEO managers, since they typically...
The Orabrush brand became so popular that local pharmacy store managers began contacting Orabrush directly, citing requests from customers who had heard about the brand online. The company also launched a campaign on the crowdfunding site Indiegogo...
My go-to contacts and the first place to start are usually Product Managers. While this approach is certainly valid and should not be overlooked, I’d like to challenge it as the first place to start a link campaign.
Ask most campaign managers what it signifies and the answer you will get will be along the lines of "it tells me the position is was mostly in. That simplicity of concept lures campaign managers and clients into misunderstanding what they're really...
Campaign managers know that there are few, "silver bullets," or, "magic beans," that boost performance with the flip of a switch. Ongoing PPC campaign optimization requires focused persistence. Within any campaign, click on the, "Keywords," tab
T-shape models typically only prevail so far as managers create a platform for its success. For example, is it fair that client A and client B have the same needs, but Client A's consultant devises the perfect campaign because he has knowledge in...
As SEM managers do their thing, keywords are paused, bids are decreased or increased, dayparting is set up all based of performance. As many SEM managers know, Google and Bing take your daily budget caps less than seriously.
Hopefully this post has taught you two things: that even the most experienced PPC managers make mistakes, and how to avoid those pitfalls! One of my team members uploaded a new campaign with a budget of $5,000/day, not $500/day.
As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution.
In addition, 95 percent of hiring managers target recruits where a title increase can be leveraged. The most powerful tool any of these recruiters and hiring managers have is their value proposition. Most of the time candidates respond better to...
Small ads are now being seen by Google+ page managers. Most interesting part of the whole thing was after you set up your campaign the promo bar ad that you clicked on to set up your campaign will change from "Want more followers?
Also, for you community managers out there, you know one of the common challenges can be simply in finding good images to include you your posts. Ben Bowes just wrote a great article about free photo resources for community managers.
In April, some PPC managers were outraged when Google announced that using the ‘rotate evenly’ setting indefinitely can inhibit performance and serve poor quality ads. In response to the arrival of Google Shopping, Microsoft unveiled an anti-Google...
Great social media managers are: That, coupled with realistic expectations, is the pathway to a successful social media campaign. You can just as easily fail as excel in social media. Setting yourself up for success will make all the difference.
