However, they have released a Best Practices guide for Page managers, available for download free from the Facebook site. Another is 1-800-FLOWERS, who increased wall engagement 393 percent through their Mother’s Day campaign, by making the Like...
Historically, Google Adwords has been known for offering a myriad of campaign settings: levers that PPC managers can pull to tailor their campaigns to meet their needs. You might run a campaign geo-targeted to Albany, with the hopes of reaching...
Just as SEOs were seeing that sites were failing due to Google's Penguin Update, here comes news that Google is set to change the functionality of one of the most essential tools in any PPC managers bag.
Jonathan Alferness, Director or Product Management at Google, told SEW that he hopes that this latest improvement will help advertisers focus on specific components of the calculation and make their campaign auditing efforts more efficient so that...
The automated alert functions within Google AdWords and Google Analytics are extremely helpful and they may be as close as we’ll get to guardian angels for PPC managers. Alerts can be set up at practically every level of an account: keyword, ad...
While optimizing within a campaign, search managers optimize the keyword placement based on back-end performance. Multi-Campaign Management Each tactic has their own unique steps and processes required to ensure a successful campaign.
Good PPC managers do the same thing with ad copy. Low quality score keywords are like dead branches in your PPC campaign. While these keywords may have acceptable quality scores, they’re not helping your campaign.
Campaign managers can lose sight of their core business objectives when they are neck-deep in statistics. A sea of PPC data allows campaign managers to optimize almost every aspect of their account. PPC managers, as a rule, are completely swamped.
But there's another side to this, which is campaign managers who persistently make changes on tiny amounts of data. Some are more prevalent in novice campaign managers and some still persist in the more experienced community.
Digital asset managers can leverage the content production process by directing the use of content in other sites and media formats. Like all smart video promoters, you'll want your logo in the foreground (though smaller) and the show in the...
Most PPC managers have to report to someone. For PPC managers, hosting awesome meetings/calls is mission critical. This is your chance to control the conversation and make sure that the powers-that-be understand what is happening with your PPC...
Low daily budgets are surprisingly common – some experienced PPC managers will set bids at $5 per click and campaign daily budgets at $10. But in the early days of a campaign, it’s better to set the budgets high so you can assess the total traffic...
Let’s face it: PPC account managers are busy. Utilize Campaign Automation Sure, certain accounts will need specific optimization tactics in order to achieve your KPIs, but your overarching campaign structure strategy should be unified.
My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency.
The report takes an in-depth look at digital marketing focus, impact of SEO, PPC, and social media programs, and where marketing managers are focusing budget in 2012. B2B marketers need to consider a combination of metrics that incorporate keyword...
As account managers we'll have to review our negative keyword strategies and implement them. With this update, you’ll have to migrate all of your negatives from the keyword level to ad group level or campaign level using your Negative Keyword...
This is very nice for users to be able to plan out spend and for PPC managers to be able to plan out what keywords to go after and how much they will be spending. The new multi-metric trend charts appear on the Home and Campaign tabs to help you to...
Here are five of the things that professional paid search campaign managers deal with on a daily basis. Make sure you use a logical campaign naming structure and organization too, that way it makes it easier if someone else has to help out with...
The majority are looking for Community Managers, though creative talent, analysts, and developers are also desired. Ninety percent of respondents agree or strongly agree that social metrics should be tailored to the needs of the campaign.
This isn't the most straightforward thing to set up for most campaign managers though. The filters in this article are the types of filters used by experienced campaign managers to quickly get to the source of potential problems in your account and...
