SEO News

Campaign Managers

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  1. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! Buyer Beware: Google offers its own automatic campaign manager.

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    For example, if a company hired writers to blog about a specific topic during a campaign, the campaign managers can see what that set of content assets did for the campaign. Content marketers who are taking the torch in becoming more SEO-friendly...

  3. PPC Management: Your Past, Present & Future

    This means that PPC managers shouldn't have their feet grounded too firmly in any one place or space of time. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present...

  4. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance. This is why PPC managers have to continually sharpen their analytical focus: to see through the noise to find legitimate...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Just like everything else about the Moon program, how – and how much – to share Apollo with the public was a learn-as-you-go affair that involved not only NASA's Public Affairs Office but also top NASA managers and even astronauts said Andrew...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Within AdWords, campaign managers can target specific devices via the GDN. For a recent GDN campaign we wanted to target parents, specifically moms over the age of 30. There are a few factors that may cause unqualified traffic, such as mobile...

  7. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said he created the tool to answer key questions PPC managers have, like, How am I doing? Kim said PPC managers across the board use the AdWords Grader, including agencies. In a demo of the tool, Kim showed an instance where 54 percent of the...

  8. 5 Critical Factors for Optimized Mobile PPC Targeting

    Based on recent account audits, I think many campaign managers neglect the ability to choose "Mobile Preferred Ads. It's up to you super-smart SEM managers to take the challenge of mobile (and it is challenging) and make it in an awesome opportunity!