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  1. Bing Adds Auction Insights to Web Interface

    Insights from ad auctions will empower you to make smarter decisions and stay competitive in the dynamic marketplace," wrote Rachel Li, a program manager for Bing Ads in a blog post Monday. Auction Insights data becomes available when a marketer's...

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    As every hedge fund manager knows, where there's money there's malevolence, and with intangible assets accounting for ever more of a company's worth, reputation is where the money is. So how do you counter-strike a dirty tricks campaign?

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Other winners include AOL's GSD Audience Development Team, named Best Team, and Search Personality of the Year Duane Forrester, senior product manager with Bing's Webmaster Program. Search Personality of the Year: Duane Forrester, Senior Product...

  4. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. If you can pay for a proper manager, they are worth their weight in saved money. Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold.

  5. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    When you return to the card manager page, there will be an option to download the list of email addresses you have acquired. Most marketers are initially discouraged from exploring the lead gen cards because it looks like you have to enter credit...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of...