Her company's testing has shown that the auto-bid management system in Facebook tends to be a fairly reasonable way to manage bids when marketing managers don't have the time to manage bids manually, she said.
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. One of the key reasons agencies and advertisers chose to utilize paid...
Campaign Management -- includes development or repurposing of content (creative, video, short and long-form. In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big...
Lead management and marketing automation systems deliver visitor reports to clients; often daily. B2B SEO professionals should ensure they are receiving summary reporting data (or access to the lead management dashboards overall) in order to...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). It's sometimes easy to forget, with all of the feed management talk, that the content of your landing page matters to your PLA...
Some bid management platforms will actually do the statistical analysis for you. Priority of the above – what are the must-have’s for this campaign? Sit down with your client or boss and talk about the goals of your PPC campaign.
You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Moving away from mass marketing messages to distribute unique, personalized messages and a user...
If they've taken a fraction of your overall account management time to look after, but delivery non-trivial spend and revenue, then they deserve the extra time. If your bid management system can cope then you can apply your normal search...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet...
This workflow could be as simple as collaborative GDocs or more automated through the use of relationship-management tools like Buzzstream or Raven Tools. Effective outreach is only as good as its management.
At SES New York, time management was essential. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making...
Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable to other platforms, they can still give an advertiser a distinct capability. For Doug Schumacher, co-founder of Zuum, it was...
The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent.
An IPO windfall could give it the resources to expand into a full-service digital campaign management platform. Forrester Analyst Shar VanBoskirk, author of the report, gave Kenshoo highest marks because of its strong campaign management...
Management needs to empower employees to be honest with their T-skills and seek out a solution for the areas they are not experts. This management and employment philosophy has been around since the early 1990s, but it has recently become a really...
Make sure your bid management has been updated to the new systems before you change your campaign over. As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns.
But for day-to-day management, other factors such as the margin of products sold and how you value your different conversions should be the priority. This can be fine for someone spending $100 a day for a campaign but for someone capping out at $5...
Management is worried. You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding of weighted quality scores by campaign.
Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. Manual Bid Management (Basic) The “how” can have a major impact on time management and in some cases the effectiveness of those changes.
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. If you add keywords and change bids in AdWords, the...
