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Campaign Management Tools

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  1. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Moving away from mass marketing messages to distribute unique, personalized messages and a user...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    At SES New York, time management was essential. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making...

  3. New Targeting & Tools for Small Advertisers on Twitter

    Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable to other platforms, they can still give an advertiser a distinct capability. For Doug Schumacher, co-founder of Zuum, it was...

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent.

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Management is worried. You can either use a quality score monitoring tool such as Tenscores, or for a more detailed report with a greater degree of accuracy, use Excel and pivot tables to gain an understanding of weighted quality scores by campaign.

  6. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. If you add keywords and change bids in AdWords, the...