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  1. Drive Your Clicks In-Store With Local Inventory Ads

    With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management. You can either combine local with your current shopping campaigns or create a local-only campaign.

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. While a single-channel management focus can have...

  3. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. Content management systems also play a part in how well content can perform, and how...

  5. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  7. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Wasted ad spend through negative keyword management. The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  9. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring...

  10. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    With Google Analytics Campaign Tracking, you can set up links for campaigns with UTM parameters to track the campaign. HootSuite is a good all around tool to use for management and metrics tracking. For example, you may use Social Sprout, a paid...