SEO News

Campaign Management Performance Data

RSS
  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    But that doesn’t mean it’s time to slack off in your PPC management duties. Consider combining your competitor bidding with an aggressive remarketing campaign, too. Some B2B advertisers might find that their business doesn’t drop off at all...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    The first feature, adaptive Shopping campaigns, is a new way to create and optimize Shopping campaign structure, based on product performance. Instead, purchase detail reports give granular transaction details for better insights into campaign...

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  4. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Advertisers may also be drawn to Bing’s more flexible campaign management in the aftermath of Google’s crossover to enhanced campaigns. Advertisers are still adjusting to Google’s bundling of device management, and Bing may represent a more...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    But taking a piecemeal approach can cause a fragmented view of a campaign's performance, Yu said. The BrightEdge survey asked respondents what content management systems they used. The survey report, released this week, touches on questions in...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management According to Marin data, Facebook CTR in LATAM is 33 percent higher than North America and 54 percent than Western Europe. And Marin said performance marketers "investing in native...

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    Capturing the most value out of mobile can be a challenge – but as a PPC campaign manager, you can't ignore this huge opportunity. If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a...

  8. PPC Management Operations: The Ultimate Guide

    Campaign Performance Review Starting at the campaign level, and working down to the keyword level, isolate the "darlings" of the campaigns and optimize for best performance. When your PPC operations are set up well, account management should run...

  9. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The combination of both products helps position Adobe as a leader in cross-channel campaign management. The integration between Adobe's leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized...