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Campaign Management Google Conversion Optimizer

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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    If Conversion Optimizer is your preferred method of bid management, then optimizing your mobile experience is even a higher priority (since you can't opt of mobile). Remember, with Conversion Optimizer you're handing the keys to Google take any...

  2. How Will Enhanced Campaigns Affect AdWords' Conversion Optimizer?

    One area of interest is how campaigns that utilize Conversion Optimizer (CO) will be affected. Conversion Optimizer and Bid Multipliers Conversion Optimizer automatically accounts for the contextual signals that bid adjustments are meant to control...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    For the display network, consider testing the Display Campaign Optimizer (DCO). For example, a slow decline in conversion rates may be less obvious when you are working on the account month to month; but looking at the last 12 months, you can see...