Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). It's sometimes easy to forget, with all of the feed management talk, that the content of your landing page matters to your PLA...
Some bid management platforms will actually do the statistical analysis for you. Priority of the above – what are the must-have’s for this campaign? Sit down with your client or boss and talk about the goals of your PPC campaign.
You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Moving away from mass marketing messages to distribute unique, personalized messages and a user...
If they've taken a fraction of your overall account management time to look after, but delivery non-trivial spend and revenue, then they deserve the extra time. If your bid management system can cope then you can apply your normal search...
AT thought leaders are looking at contextual targeting, and full customer management on mobile apps to put the state of mobile apps into context. Referral codes for campaign tracking. But what about tracking success?
Challenges with budget, management time, and data feeds can seem like insurmountable hurdles to listing on Product Listing Ads. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer...
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...
During a keynote, Paul Feng, product management director, Google AdWords, shared a couple pieces of news during his afternoon keynote: PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet...
These platforms integrate directly with larger bid management platforms like Kenshoo/Marin or can be exported to excel and combined with other reporting bulk sheets like AdWords or Bing. Phone call analytics platforms charge a monthly fee to...
Bid Management While that presents incredible opportunities for ongoing optimization, it can also present some distinct challenges for those who want to put everything from bid management, to keyword selection, to ad optimization on data driven...
Effective outreach is only as good as its management. This workflow could be as simple as collaborative GDocs or more automated through the use of relationship-management tools like Buzzstream or Raven Tools.
At SES New York, time management was essential. When asked about the most important tool in the service suite, he stated that the Import Tool is a streamlined method to helps marketers spend less time loading spreadsheets and more time making...
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
Reach out to the colleges and universities that your management team attended and graduated from. While this approach is certainly valid and should not be overlooked, I’d like to challenge it as the first place to start a link campaign.
The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold 7.5 million shares of stock at $14 per share – exceeding expectations of 7 million shares.
Twitter has a distinct platform and audience, so by delivering targeting and campaign management tools that are comparable to other platforms, they can still give an advertiser a distinct capability. For Doug Schumacher, co-founder of Zuum, it was...
Jen emphasizes "Quality score is not the end of your campaign management – it is where optimizations start. Additional campaign optimization tips from Jen are available at Bing Ads Community Site. There must be 101 misconceptions about quality...
The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts. The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent.
JT: It can be hard to sell it in as a specific service as clients or management will be asking for a ROI and will want to set a key metric against it. How can we sell relationship building as a service to clients or management?
As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013. Tag management systems have matured and now offer a wealth of new tracking capabilities beyond basic functionality of simply centralizing your...
