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Campaign Keyword Strategy

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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Regardless, as an advertiser, you should waste no time in getting at least a basic remarketing campaign up and running.

  2. Forget Big Content – Small Content Is Critical to Search Success

    So, how do you go about ensuring you have a strategy filled to the brim not just with content that "fills the gaps" but also with strategic pieces that make the most of the opportunity? Like any content strategy piece, its success hinges on your...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. But taking a piecemeal approach can cause a fragmented view of a...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. Then start by writing a descriptive title with a keyword or two within it. For example, T-Fal does a good job of describing their non-stick pan and its...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall...