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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. Here's how to create a framework for giving your SEO...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": By shifting money into these opportunities...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties.

  5. How to Build Your First Content Marketing Strategy

    For example, readers love top 5 or top 10 lists. But chances are those lists already exist in your industry. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of...