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  1. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Organic Search Campaign Paid Search Display Advertising These dashboards can be used to find insights and drive more profit. This post will help you set up and utilize these proven dashboards as part of your daily, weekly, or monthly analysis.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Asking for likes, shares, and comments meant that those organic posts or images that businesses were sharing could potentially reach a larger audience without the company having to pay for it. Many search marketers consider Facebook to be a crucial...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    The conversion path will include data from paid search, but also organic, email, direct visits, and more Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Blurred Lines Between Paid and Organic Content Since then Facebook and LinkedIn have followed suit with newsfeed ad units that have boosted ad engagement and click-through rates while simultaneously blurring the lines of what is organic or paid...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Visitors Through Both Paid and Organic Search This segment demonstrates the interplay between organic and paid search by only showing those visitors who have been to your website through both a paid and organic search visit.

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up. As a representative suggested, networking helps BrightEdge stay tuned-in and likewise assists them in providing their customers with...

  7. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    While organic search takes time, paid search allows SMBs to get in front of prospective customers immediately with ads that are contextually relevant to their search query. Whether organic search or paid search, there is little argument that search...

  8. Win Earned, Owned and Even ‘Paid’ Links With Content

    Increasingly not" is probably the answer, but right now they are still the currency that makes organic visibility tick. For any content led link building campaign to be truly successful you should also consider what options there are to amplify...