Kate Kaye, a Senior Editor at ClickZ News, says, “Online video – from in-banner and streaming video advertising to short films on YouTube – is poised to have a greater impact on the 2012 Presidential race than any election before it.
Kate Kaye, author of Campaign '08: A Turning Point for Digital Media. Kevin Lee, author of The Truth About Pay-Per-Click Search Advertising and co-author of The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and...
On Wednesday, February 17, Kate Kaye, Senior Editor of ClickZ News, will moderate a sesson entitled "Social Media Meets Party Politics. Kaye will help answer those questions in a discussion with representatives of those three parties' digital...
Obama Ads Online: Search Advertising Analysis by Kate Kaye For example, there's an article by Kate Kaye, senior editor of ClickZ News, entitled “Politics 2.0: Political Change Comes to Search, Too. If you can't find someone with a copy of SES...
According to Kate Kaye at ClickZ, Clinton Spent Far Less Online Than Obama. Hillary Clinton out-Googled by Barack Obama 2008 campaign Posted by Greg Jarboe Jun 26, 2008 Was the more seasoned Hillary Clinton presidential campaign out-Googled by the...
Obama Ads Online: Search Advertising Analysis by Kate Kaye BNN (Business Network News) recently interviewed Kate Kay, who explained that the Barack Obama 2008 campaign also used pay-per-click advertising on Google for different purposes than the...
Recently, ClickZ's Kate Kaye interviewed Greenberger for his insights into the 2008 election. Greenberger also points out that Hillary Clinton was inconsistent in her Adwords campaign, dismantling it for the last two quarters of 2007 and starting...
We tend to agree with ClickZ's Kate Kaye, who interviewed Google political guru Peter Greenberger who concluded Hillary Clinton's campaign was hampered by its failure to use search advertising consistently throughout the primary season, as both...
Kate Kaye at Clickz has done some in-depth analysis of the online ad spending of Democrat Presidential Candidate Barack Obama. Clinton, McCain, Obama: Drilling Down on Local in Campaign '08 The Illinois Senator has spent $3.47 million this year in...
ClickZ Campaign '08 editor Kate Kaye (just promoted to ClickZ senior editor), will speak on two panels during the Kelsey Drilling Down Local conference. Kate's going to discuss why Buckeye and Lone Star news sites scored big.
Kate Kaye at ClickZ uncovers an interesting connection between Google's VP of Ad Sales Tim Armstrong and potential search spam. One angry customer can make a big impact on your paid search campaign in a short amount of time.
Kate Kaye has the details in her ClickZ News story. They include sponsored link campaign management, one-page Web sites, unique phone numbers that can be tracked by advertisers, and future products like Web coupons and call answering services.
