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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the campaign's progress. We can post videos, do a print and social campaign, and create a positive...

  3. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. When you optimize conversations, content, and updates with...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    However, its recent campaign may just be the worst yet. The purpose of the Scroogled campaign isn't to convince you Microsoft is the better search and email alternative. It's the Scroogled campaign that paints Google as the creepy guy who stalks...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    To judge a hotel campaign’s success on click to call alone and not take into account map and driving directions would not only be a disservice to both the advertiser and the publisher but ultimately result in lower campaign performance than was...