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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Managing a keywordless campaign can be a little daunting, as it feels like you...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below...

  3. Localization for International Search Engine Optimization

    Localization can mean the difference between creating a strategy to truly connect with your audience, or simply hoping for the best with a generic SEO campaign. Not only are all of these questions part of putting together a solid marketing strategy...

  4. Win Earned, Owned and Even ‘Paid’ Links With Content

    This is where a great content strategy creation process comes into play. I’ve had plenty of time to think about how that works best, both in a print and digital context, having worked in both "worlds" and while this blog isn’t a deep dive into...

  5. How to Create a Social Media Editorial Calendar

    Trends: Tie in the topics with keyword research and boost the SEO strategy. Social media editorial calendars create a cohesive layer to a content strategy that bridges the benefits of: WordPress Editorial Calendar Plugin: This gives the publisher a...