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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, retarget the same users while they are "on the go" on their mobile devices with a geo-specific mobile campaign that will drive them into your brick-and-mortar store with the goal of conversion. Custom Audiences offers another viable solution...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Organize the data you need to make decisions (in this order): the business, the site, the channel, the campaign. Customer engagement comparisons – "Mad Men" vs.marketing today: Dave Lloyd, AdobeSenior Manager, Global Search Marketing

  4. Leveraging Twitter & Facebook Ads at #SESChi

    Freid agrees, noting that “if you set up and manage your campaign properly, a Facebook ad campaign can be successful. Twitter's back end analytics have also been a great tool to utilize when reporting our campaign results to clients.

  5. Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms

    Image ads reflecting the creative you've designed for the campaign. I have a running list of the platforms and ad creative needed to run a successful campaign across multiple platforms. When running a campaign, try to think about all the areas...

  6. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...