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  1. Bing Ads Enhances "Change History" Page

    The Change History page gives advertisers a way to see how changes impact a campaign's performance. Changes are grouped by Campaign, then by Ad Group," Bing adds. Bing has announced enhancements to the Change History page in Bing Ads.

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    On top of regular search, we have the use of two campaign types based on website and feed content that function in a very dynamic way: shopping and dynamic search ads. Managing a keywordless campaign can be a little daunting, as it feels like you...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well...

  4. Last-Minute SEO - Here Come the Holidays!

    Before you put in any large sums of money into a campaign, test and see if these ads convert for you. Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...

  6. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Just looking at one account over the past seven days there were about 600 different search phrases that were not in the campaign, but were displayed for queries. The most common approach for a national campaign is to put it in market targeting just...

  7. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Campaign Filters Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and...