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Campaign Ad Text Keyword Lists

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  2. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Implement Negative Keyword Lists Keyword/ad relevance Next, I’ll typically sort by ad group and hover over the “Status Bubble” to uncover common keyword issues in an ad group, jotting down specific problems to address later using the strategies...

  3. Search Marketing Toolbox - SES San Francisco

    His tip of the day is to go to the Google Ad Innovations page which lists all of the tools that Google have, so go check this out. Fast campaign construction and editing Campaign management Campaign Experiments is now in Beta and allows you to run...

  4. Those Mysterious Quality Scores: Fundamentally Simple

    The quality scoring system is based on a complex group and series of calculations that take into consideration the relationships among the words in keyword lists, in ad text and on landing page -- as well as many (possibly hundreds) of other...

  5. Tightly-Themed Ad Groups: The PPC Pro Advantage

    We've explored the best practices for creating comprehensive keyword lists over the past three columns. You can download a spreadsheet with each of the ad-group-level sub-lists here. Almost) every keyword should appear in the ad text.

  6. Awesome Ad Groups: Small is Good

    Last week I described the process of building great PPC search-campaign keyword lists. One of the biggest mistakes made by amateur advertisers is creating ad groups that are composed of long lists of relatively unrelated keywords, and writing ads...

  7. Content Ad Campaign Keyword Strategy Revisited

    I also suggested a method for building keyword lists that relied on intuition more than anything else. We'll pick up this topic next week with more examples of great keyword-targeted content keyword lists.