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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. One great way to drive traffic back to your product listing page is the Sponsored Products on Amazon PPC ad option, which are ads on Amazon that drive...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    I've been thinking about our marketing campaign, and here it is! The campaign had been live for about two weeks, and it wasn't going well at all. We can post videos, do a print and social campaign, and create a positive image for our brand.