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  1. More Killer Keyword Techniques: Personas and Buckets

    We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the perfect PPC campaign is composed of perfect keyword lists, ads and landing pages: Next week I'll continue the keyword list-building...

  2. Content Ad Campaign Keyword Strategy Revisited

    We'll pick up this topic next week with more examples of great keyword-targeted content keyword lists. I also suggested a method for building keyword lists that relied on intuition more than anything else.