SEO News

Campaign Ad Campaigns Paid Search

RSS
  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It'll show search volume, create ad groups, and...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Let's take a quick look at what some of the ways brands are using this time before the Super Bowl to build momentum around their ad campaign. Brands of all shapes and sizes need to be mindful of their audience to know how to reach them beyond the...

  5. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    The Opportunities tab provides you with a list of new keywords in your campaign's ad groups: Google announced an enhancement to the Opportunities tab in AdWords in November that aimed to help streamline paid search campaigns and make day-to-day...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad campaign product. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    That means understanding exactly who else is bidding on your top keywords, what their ad copy says, and how your campaign stacks up on key metrics such as coverage (the frequency your ads appear) and cost per click.

  8. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Easy Steps to Set Up Showroomer Targeted Search Campaigns Create a paid search campaign that includes the product name, SKU, manufacturer number, etc.as target keywords that drives to the promo page. Reinforce your promotional offerings using ad...