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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. Many search marketers have learned the value of reporting on KPIs such as return on...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. Paid search marketers can gain a ton of insight from GMB to inform PPC targeting...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Ultimately, you want to pause your PLA campaign and let Shopping Campaigns run. Once you've created your new Shopping Campaign...

  7. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. In the case of my friend shopping for a Mercedes...