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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    To create a Google Shopping Campaign in AdWords, select your chosen campaign and click + Campaign in the Campaigns tab. Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns.

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings...