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  1. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Optimized campaigns are great for visibility needs. If cash-strapped, the best place to try is Facebook, where...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Additional features include: support for AdWords Shopping campaigns; inventory-aware campaigns; dynamic creation of Product Listing Ads ad groups and product targets; display remarketing from search ads; real-time bid optimization; and offline...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she suggested: Separate campaign view by Search re working on refining campaigns using bid...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and...