SEO News

Campaign Ad Campaigns

RSS
  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Too often we see brands have their campaigns hit budget caps that during the regular part of the year they would never come close to hitting, but during holiday those bets are off. What keywords or campaigns need to be paused to stop spending on...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Segment and refine each one-store campaign to inform your store performance metrics, and determine brick-and-mortar sale correlation with particular mobile campaigns. Here are easy mechanisms to increase conversions on your AdWords mobile campaigns...

  3. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Tune Up Your Campaigns Go through your audience list and close outdated audiences, and make sure you’re not running any remarketing campaigns that should have ended or are out of date. Consider combining your competitor bidding with an aggressive...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. You can either combine local with your current shopping campaigns or create a local-only campaign. The product is still very new and I expect to see...

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    There are two fundamental reasons that your AdWords campaigns are failing: AdWords problems and business problems. Rather, indiscriminate use of vague, high-traffic keywords and overly permissive campaign settings waste money by sending you lots of...

  6. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Bidding by keyword in standard search campaigns will always give us the most control. However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around...

  8. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.