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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. However, many advertisers seem to have a few roadblocks when setting up remarketing campaigns...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. For example, if you launch new image ads, you should create individual...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Ultimately, you want to pause your PLA campaign and let Shopping Campaigns run. Once you've created your new Shopping Campaign...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. Consider Search Refinements When Creating Your Campaign Although my friend didn't find what he was looking...