Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving as we consider three aspects of measurement: ad viewability, branding lift, and sales lift.
Mobile bid adjustments for AdWords enhanced campaigns are made at the campaign level. Depending on past performance, if one ad group has CPCs much different from the rest of the campaign, use the ad group level bids to even the playing field and...
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your...
Google recommends Google Shopping merchants break out campaigns using the All Products ad group, with a lower bid than other ad groups: Google Shopping Merchant campaigns we've encountered with ad groups for every product almost always have a...
But a well-planned and researched ad campaign to gain likes from a specific niche is a great way to build real likes. It's another great reason to launch campaigns in Bing Ads. I'm glad Facebook launched Graph Search, since I often joked that the...
Laurie Koehler, Consumer Campaigns Activation Manager at Intel, liked TrueView, a group of ad formats in which advertisers only pay when the user chooses to watch the ad. The campaign resulted in the highest conversion rate from ad to response the...
They are well versed in the nuances of the organization of ad groups into campaigns, managing keyword negatives, finding opportunities in search query reports, etc. Should you hire someone with deep SEO know-how or someone who is an expert at...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
The report is based on aggregate data from approximately $3 billion worth of campaigns managed annually through Kenshoo. Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution...
The unfortunate thing is that in reality search campaigns running on the Yahoo Bing Network often yield better ROAS than those run on Google AdWords, but due to lower volume, Bing Ads has often been labeled as a "nice to have".
If you look at the conversion for product listing ads versus AdWords, minus branded campaigns in AdWords, product listing ads is going to convert much better. We get a lot of retailers who contact us who can't necessarily afford the service, or...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. So, rather than pick through charts after a campaign, they can find out exactly how many shares, views, and...
Advertisers can set bid adjustments at campaign, ad group, or keyword level. You can learn more about enhanced campaigns in these posts: Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers
Tight distribution control: The inventory within the GDN is robust and your campaign structure should help maintain tight control on your ad distribution. Easy reporting: Within GDN campaigns, you need monitor performance closely and thoroughly.
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog
By all accounts, in order to manage keyword pricing on large SEM campaigns, some kind of automated bidding system is necessary. I got to thinking on how this dogged dependency on the numbers affects the way SEM campaigns are managed day to day.
You can still set up campaigns and ad groups without a lot of knowledge or skill. I met a guy in 2007 who bragged of having gotten tens of thousands of dollars in free clicks by doing something weird with his campaigns around midnight on Tuesdays...
One Channel's new features also allow for increased opportunities to optimize your video PPC campaigns. Timing: Decide when to test the new One Channel design, ideally well before the automatic conversion deadline, keeping in mind any marketing...
The number of companies executing outreach campaigns is rising by the day. Executing successful outreach campaigns is a sure-fire way to drive continual organic performance long term. Looking for additional outreach ideas and don’t have any display...
