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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. Data that lives in disconnected silos has little value to the marketer, since today's marketing campaign is...

  3. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    More Profitable Campaigns Sure, huge businesses with vast monthly AdWords budgets might not be too worried about their CPC, but for the average advertiser, a high CPC can make or break the effectiveness – and basic economic viability – of a campaign.

  4. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. It'll show search volume, create ad groups, and...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that referred the visitor when he or she converted. You can use this data to go into a second level of PPC...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Separate Campaigns by Regional Audience Plan for Language Translation and Localized Campaign Management According to the report, 85 percent of Facebook users reside outside North America, but only 52 percent of ad spend targets regions outside of it.