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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. The campaign had been live for about two weeks, and it wasn't going well at all. Now, I'm late for a conference call, but keep me in the loop on the...

  2. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    At the beginning of a campaign, mobile investment on Facebook is typically small and viewed as experimental. After running the campaign for two weeks, he pulls the following information from directly from Facebook and begins his post-launch analysis.

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    As digital advertising continues to evolve, campaign managers should take advantage of an evolving set of data. Making Higher Impact Campaign Optimizations To evaluate each channel and campaign based solely on last-click conversions is not only...