SEO News

Campaign Ad Advertising Keyword Strategy

RSS
  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Managing a keywordless campaign can be a little daunting, as it feels like you’re losing the control. Make the most of the campaign priorities to push your most important inventory. If your search queries are very brand-heavy, there is also now the...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is another screenshot of a possible campaign structure using Lowes.com for the keyword "leaf blower": Continuity between the keyword searched and the ad, also the ad to the landing page. Basically using the same algorithm of the Keyword...

  3. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...