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  1. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...

  2. Killer PPC Ads: The Fundamentals

    The strategy behind creating a killer PPC ad is complex. DKI (dynamic keyword insertion) is an advanced tactics that automatically inserts the keyword into the ad. Since searchers are seeing your ad at the exact moment they express interest (by...