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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    However, also strange is that while keyword lists won't have any effect on ads, you can use negative keywords to limit the searches for which ads show. Then use the report to generate negative keywords lists you don't want to show on.

  2. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    BUT to do this, merchants will need to identify and refine those lists through the Google Shopping feed (by adding terms in the AdWords group and label column and refining product type in the feed). This is good news for merchants who are worried...

  3. Those Mysterious Quality Scores: Fundamentally Simple

    The quality scoring system is based on a complex group and series of calculations that take into consideration the relationships among the words in keyword lists, in ad text and on landing page -- as well as many (possibly hundreds) of other...

  4. More Killer Keyword Techniques: Personas and Buckets

    We'll use those concepts in a second, but first, it's important to understand that successful PPC advertising the perfect PPC campaign is composed of perfect keyword lists, ads and landing pages: Next week I'll continue the keyword list-building...