SEO News

Campaign Ad Advertising Contextual

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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    While weather may not be the most obvious contextual factor, overlooking it could be a detriment to your mobile ad campaign. In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the...

  2. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...

  3. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    Where display focussed on contextual engagements and creative interruptions, search focussed on direct engagements and measurable purchase intent. And if they should, then perhaps the first touchpoint of a digital marketing campaign should also get...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Using advertiser-selected keywords, Google's contextual targeting technology matches ads to web pages in its content network that are most relevant to a specific type of business. The bottom line is that deep personalization techniques have...