Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). AdWords Campaign Optimization Often times Google's actions, whether intentional or unintentional, can have a strong positive or...
Priority of the above – what are the must-have’s for this campaign? Sit down with your client or boss and talk about the goals of your PPC campaign. Ad copy testing is one of the basic tenets of PPC advertising.
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. ComScore has been pushing its own validated Campaign Essentials tech that...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Focused on big brands and major advertisers, the company offers campaign optimization, targeting, integration and attribution through Kenshoo Enterprise, Kenshoo Social, Kenshoo Local and Kenshoo SmartPath.
Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.
Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. You need to create a campaign that contains ad groups but no ads or keywords. You wouldn't consider running a search campaign based on...
Referral codes for campaign tracking. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users. But what about tracking success? Did you know that measuring, analyzing and...
This allows you to dive deeper into relevancy, attributes and price point than managing at the brand or campaign level, allowing you to avoid using overly vague creative or price ranges (who shops for watches somewhere in the $25–$475 price range?
Parity with AdWords in an Enhanced Campaign World? The day they decided that Bing Ads (formerly known as Microsoft adCenter) had to be different from AdWords. We all know the outcome, using a mixture of familiar terms with different meanings led to...
The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. Having difficulty getting a response from...
Use this as an example only to determine how you may approach a full mobile campaign integration. I dug into a few accounts that combined mobile and desktop (pre-enhanced campaign) to see what we might expect for results and any common trends.
It takes less time to create a good, sustainable link than it does to restart your entire link building campaign from scratch because your links have been discredited. The industry's reputation affects all of us, and the question demands an answer.
The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors, while the Campaign Edition provides real-time insight into a specific campaign's performance and ROI.
The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...
Here's a checklist of 10 "killer" tips to ensure you're able to add a bit of CRED to your SEO campaigns, as well as demonstrate campaign success! When we talk landing pages, most online marketers think pay-per-click, where the input of a...
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips.
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Since the introduction of Panda, the first step in any marketing campaign is...
This year’s “6 Best Jobs in the World” campaign by Tourism Australia has so far drawn in over half a million applications worldwide. That was the question facing Australia back in 2010 when they embarked on their ambitious “There’s nothing like...
