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  1. Mobile Advertising Measurement: Winning the Long Game

    A well executed advertising campaign can be extremely helpful in creating brand awareness. In this example, the advertiser could compensate advertising partners each time an event happens rather than the more typical cost per install campaign.

  2. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  3. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. While the campaign wanted personal experiences from bloggers, it was also required that each blogger disclose that it...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Note the dates for campaign switch steps are suggestions to help you make a smooth transition to Shopping Campaigns. Google Shopping Campaign Switch Timeline To create a Google Shopping Campaign in AdWords, select your chosen campaign and click...

  5. Pre-PPC Strategies For Launching a New Product

    After the first few interviews from a given ad campaign, you'll be able to tell if you've gotten the selection criteria right, or if you need to try again. But in order to use PPC to ask and answer questions about what the market thinks of your...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign This is understandable. We all know that consumers, more often than not, will click on the top ad above or to the right of the organic results. For the advertiser, that means a better click...