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  1. Your Guide to Structured Snippets for SEO

    Even with the interference of structured snippets, your search marketing campaign should continue to remain effective. Rich snippets, the informational text lines that appear beneath the heading of every search result, recently underwent an upgrade...

  2. Bing Adds Auction Insights to Web Interface

    Auction Insights data becomes available when a marketer's campaign, ad group, or keyword of interest has met a minimum threshold of activity. Your goals are our goals; our top priority is to help you be more efficient and optimize your Bing Ads...

  3. Hedge funds ‘cannot be too paranoid' on reputational risk

    Unexpected issues gaining public exposure, competitors stealing your thunder and unusual patterns of negative press headlines should not be ignored; yes, they are a day-to-day part of doing business but they are also strong indicators that you may...

  4. 5 AdWords Optimization Checkpoints You May Be Missing

    Ad rotation is in setting under advanced settings, ad delivery at the campaign level, and applies to all ads in that campaign. Negative keywords can be added at the ad group level, campaign level directly, or via shared lists at the campaign level.

  5. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. I know all of our brands and teams have been planning already for months and are now just fine-tuning...

  6. Secret Sauce LoMo Tips for More PPC Sales

    Revenue-Boosting Mobile Campaign Elements for Local Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information.