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  1. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). AdWords Campaign Optimization Often times Google's actions, whether intentional or unintentional, can have a strong positive or...

  2. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. ComScore has been pushing its own validated Campaign Essentials tech that...

  3. 10 Vital Steps to Building Social Influence

    Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.

  4. Product Listing Ads: How to Maximize Your Returns

    Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. You need to create a campaign that contains ad groups but no ads or keywords. You wouldn't consider running a search campaign based on...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. Having difficulty getting a response from...

  6. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The company projects that local ad targeting and campaign management will continue to improve moving into 2017. Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign...

  7. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Since the introduction of Panda, the first step in any marketing campaign is...