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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Durex closed the campaign down without offering the service anywhere, let alone in Batman. Their marketing team decided that the best way to kick this campaign off was to ask their users to pick the first city this would launch in.

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    How to Use Google Webmaster Tools to Maximize Your SEO Campaign This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data. In fact, the production of digital and social content...

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Your mobile campaign can be easily integrated with all the major social networks, which is where your customers are most likely to discuss their great experiences, recommend their friends check you out, and pass along your contact info.

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Even if your site isn't designed for Mobile yet, landing pages do very well as a bridge for any marketing campaign to drive conversions on your website. But did you know that email plays a very important role with both of those from an engagement...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Negative keywords can be applied at the ad group or campaign level. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords. We want to make our ads as relevant to the searcher as possible, so this...

  6. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Advertisers can find out how their current social video footprint compares with their competitors, how to create shareable content, and how to determine the distribution strategy required to achieve their campaign goals.