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  1. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have to get over the fear of being on camera. Competing with the big names, giant retailers, and pop up chains...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    And so the guy behind the camera is Chris, and Chris potentially could add stuff to my short list, or we could create a CPC Strategy one, where all the employees could add stuff to that list so it's a pretty cool feature that they've added and I...

  3. Google Pays $7 Million to Settle Street View Snooping Case

    The settlement ends a case against Google that dates back to 2010, when it was revealed that the company's Street View camera units had been illegally snooping in on local Wi-Fi networks while the vehicles were taking pictures for the service...

  4. Advanced Search Operator Tactics

    Just click the little camera in the Google image search bar and you can query an image link or a local file and it tells you all the places where your image has been found. Advanced search commands are the cornerstone of “good, old-fashioned SEO.

  5. Research & Thought Leadership: Top 10 Content Creation Ideas

    Then, have someone off camera ask you each question. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to extract from link profiles and social signals mean that reputation and...

  6. Search Marketing & the Fine Art of Nexting

    The Youtube video of a Time Square street fight recorded on a phone camera surprised me, but the truncated title (“Fiance Drops 3 Disrespectful Fools Who Assaulte…”) got me curious enough to start watching.

  7. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Six years ago, they would set up a camera and record a demo and recipe all in one video, which ran between 8 and 10 minutes. Summertime means barbecue – a seasonal tradition for friends and family to relish cooking and eating outdoors.

  8. Tell Me Three Times: A 3-Pronged PPC Balance System

    If we relied just on sight, for example, we would fall over every time the camera flashed (which would make for spectacularly interesting family portraits, by the way). We lost a client recently. Not because of anything we did (if it were that kind...

  9. Miami Heat Minority Owner Sues Google Over Unflattering Photo

    Katz could just stop sticking his tongue out while appearing publicly on basketball courts in front of numerous people with cameras and camera phones? After Google rejected a May 2012 Digital Millennium Copyright Act (DMCA) takedown request over a...