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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Clicking through on Rockler's search result leads to a page that walks the reader through the various types of table saws and offers insight into what to look for when buying a table saw: The search results were a mix of "educational" destinations...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    In an attempt to provide insights related to ABC's (Acquisitions, Behavior, and Conversions), Google said they thought they could do better delivering insight related to Goals, Pages and Traffic. Google Analytics offers the following additional...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    From The Most Repinned section, you can glean insight into your followers. Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six largest social media networks...

  4. Deep Dive into Analytics: When Bounce Rate no Longer Floats your Boat - SES San Francisco

    Visitor Loyalty can give insight into attribution Converted YouTube user profiles (and friend these people) YouTube People will engage the site differently based on where they came from. When it came to applying the insights, she generated 20...

  5. SearchDay | What Should You Do When You Get Canned?

    David Harry, aka TheGypsy, has interpreted yet another series of Google patents that give insight into International and local search results. What that means is that Google will use information from your browser to offer up relevant ads on their...

  6. SES San Jose 2008: Top 10 Stories

    Johanna gives some insight into how vertical search results are blended into universal search results and advocates a thoughtful approach to making information accessible to Google through use of sitemaps and detailed descriptions.