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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it came to the type of information mobile users seek in the categories studied, the research showed the majority used mobile to browse and research. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the...

  2. 5 Fast Facts about the EU's Privacy Ruling on Google

    The case made its way through the legal system until it finally came before the ECJ. On May 13, the European Court of Justice (ECJ), the highest court in Europe, ruled against Google in a landmark privacy case, asserting that EU citizens have a...

  3. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    When it came to cost-per-click (CPC) data, Kenshoo said "motivated and engaged searchers within subcategories such as air travel and last-minute travel drive lower CPCs and higher CTRs than most other travel subcategories.

  4. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Kim cited a couple reasons why he believed this wasn't a factor, saying the research identified cases where bias came before the clients had even met the reps. Both men and women have passionate views about the topic, and the subject is...

  5. Why You Need to Own Your Data & Digital Assets

    Unfortunately, it doesn't seem to matter how it came to be – vendors are downright defiant in releasing ownership of client Analytics accounts, often forcing businesses and brands to abandon historical data and starting over with a new account.