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  1. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    How they came to that decision Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by creating buyer personas and buyer journeys.

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    When it came to the technology that could help them in their profession, 65 percent said they're more comfortable adopting new technologies once they become mainstream. Search, social, content, and digital marketers probably agree it's an exciting...

  4. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. EMarketer forecasts ad spend on the desktop to...

  5. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. If you're curious about what the state of ecommerce looked...