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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Make sure your ads include calls-to-action tailored to the devices they're using to access Facebook. Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate...

  3. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In order to achieve this level of engagement, your website should have a professionally designed user-interface and well-written, compelling content that caters to your customers' needs, as well as provides clear calls-to-action.