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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. When it comes to the need for global brands to manage their advertising through one...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Are you using call-tracking software? If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. Before Google released website call conversion tracking, I would...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    You can actually create a pretty basic version of a tracking software using Google Spreadsheets. Because of this we define "analytics" as the software that gives us this insight, however true analytics is the system by which we measure any data or...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Software / Online Tools Software / Online Tools: Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc.

  5. Extending Your Google Analytics Functionality With the Application Gallery

    Like most modern software, Google Analytics has apps. For some people that might mean integration with a CRM or call tracking platform. The Google Analytics Application Gallery is broken down into categories like Business Intelligence, Email...